Dieux du Stade - Making of Calendar 2001
Overview
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
About Dieux du Stade - Making of Calendar 2001 (2004)
Released in 2004, Dieux du Stade - Making of Calendar 2001 is a documentary film from Imavision Productions (US). The cast is led by Frédéric Michalak, Clément Poitrenaud and Vincent Clerc. With a runtime of 1h 33m, the film is available in full HD.
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