Dieux du Stade – Making of Calendar 2010
Overview
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
About Dieux du Stade – Making of Calendar 2010 (2018)
Released in 2018, Dieux du Stade – Making of Calendar 2010 is a feature film from Imavision Productions (Canada). It was directed by Max Guazzini. The cast is led by James Haskell, Dimitri Szarzewski, Lionel Beauxis, Julien Arias and Mathieu Bastareaud. With a runtime of 2h 0m, the film is available in full HD.
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