Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years. With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.
Released in 2000, Killing Us Softly 3: Advertising's Image of Women is a documentary film from Media Education Foundation (United States of America). It was directed by Sut Jhally. The cast is led by Jean Kilbourne. With a runtime of 34m, the film averages 6.2/10 across 9 TMDB ratings.
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