Raindance's Media Primers reflect the group's iconoclastic theories of television and video, and their engagement with alternative and mass media, pop culture and the counter-culture. The themes addressed — media manipulation, the camera's role in modifying individual behavior — illustrate their experimentation with the technological and conceptual underpinnings of 1/2-inch portable video. In Shamberg's Media Primer, rhetoric and gestures are skewered as he examines the political structure of alternative media.
Media Primer (1971) is a feature movie in US. It was directed by Michael Shamberg and Raindance. With a runtime of 17m, the film is available in full HD.
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