The Appearance
Overview
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
About The Appearance (1996)
The Appearance (1996) is a documentary movie produced by Harun Farocki Filmproduktion in Germany. It was directed by Harun Farocki. With a runtime of 40m, the film averages 6.6/10 across 5 TMDB ratings.
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