Advertising at the Edge of the Apocalypse

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The film was directed by Sut Jhally and Jeremy Earp and features performances from Sut Jhally. It runs 1h 2m. The documentary movie was released on March 20, 2018 by Media Education Foundation (United States of America), originally in English.

What is Advertising at the Edge of the Apocalypse about? In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.

Streams are provided by third-party hosts and play in any modern browser without extra software. Once the credits roll, browse the related titles below: Marvel's Behind the Mask, Surplus: Terrorized Into Being Consumers and Marvel: 75 Years, from Pulp to Pop! share the same documentary spirit and are available in HD on MyFlixer.

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