The Secret of Selling the Negro
"Why Let a Lot of Old -Fashioned Ideas Hurt Profits!"
Overview
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
About The Secret of Selling the Negro (1954)
The Secret of Selling the Negro (1954) is a documentary movie produced by Johnson Publishing in United States of America. It was directed by Wayne A Langston and written by Helen A. Krupka. On screen you will see Robert Trout. With a runtime of 21m, the film averages 6.0/10 across 1 TMDB ratings.
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