The Secret of Selling the Negro
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The Secret of Selling the Negro brings together Robert Trout under the direction of Wayne A Langston. It runs 21m and holds a 6.0/10 average rating on TMDB from 1 votes. The documentary movie was released on July 4, 1954 by Johnson Publishing (United States of America), originally in English. Its tagline sums it up: "Why Let a Lot of Old -Fashioned Ideas Hurt Profits!".
Plot summary: Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
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